Shaping a better future

Design with passion and style, inspired by a world of possibilities

About

Max is an Red Dot Design Awarded Italian designer with over 25 years of experience, recognized for his 360-degree creative vision.

Born in Turin—a city renowned for shaping legendary designers such as Pininfarina and Giugiaro—Max developed an early passion for design, inspired by a legacy of innovation and excellence. Throughout his career, he has cultivated a distinctive ability to find beauty, emotion, and purpose in every detail.

Driven by a deep curiosity and a love for diverse cultures, Max has traveled extensively, continuously enriching his creative perspective. During one of these journeys, he met his muse, who would later become his partner. Inspired by her, he discovered a new dimension of expression and created his first piece of jewellery as a celebration of their love—marking his entry into the world of haute joaillerie.

Versatile and passionate, Max refuses to be confined to a single discipline. He believes that working across multiple fields strengthens and refines his creative language. From haute joaillerie to industrial design, interior design, and packaging, each discipline informs and elevates the others, resulting in a constantly evolving and distinctive style.

Worth mentioning one if his last success, the design of the Audemars Piguet Setting Device (showed here) in collaboration with the Dubai Future Lab team of exceptional engineers.

“My passion is to push the boundaries of imagination and create timeless designs.”

Expertise

Haute Joaillerie Design
Industrial Design
Luxury Environment Design
Packaging Design
Furniture Design
Strategic Consultancy

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Transportation Design

Explore

Haute Joaillerie Design

From iconic timepieces to unique creations, I design jewels that capture rarity, emotions, and uncompromising excellence.

Design is also a form of expression and through this art, I aim to offer new ways to share love, care, and celebrate beauty. Haute Joaillerie isn’t just about creating timeless art; it’s about capturing and sharing emotions, like an endless love.

Joaillerie pieces are not only objects of beauty; they are to be worn, to embellish and accentuate the body, turning it into a stage for celebration.

Industrial Design

Industrial design is about creating solutions that inspire and elevate people’s lives. I love to craft objects that connect experiences with individuals' needs.

In industrial design, I explored a variety of categories, including product design, electrical appliances, medical devices, accessories.... basically everyday objects. With care, each piece is designed to blend beauty, functionality, and emotion.

In every creation, I aim to transform ordinary functions into extraordinary experiences, bringing elegance, innovation, and a touch of art into life.

Luxury Environment Design

Each interior is a story, carefully crafted to reflect the personality, needs, and tastes of those who will inhabit or use the space.

It’s about blending style, function and comfort to offer exquisite environments.

My creations are a journey, an experience that evokes emotion and leaves a lasting impression. I love to transform interiors into a timeless oasis of beauty and harmony where every detail is curated to elevate life into something truly extraordinary.

Packaging Design

Packaging Design is about creating more than just an outer shell; it’s about telling your brand’s unique story through every detail. Each package is a narrative, designed to evoke emotion and anticipation from the very first touch.

It transforms the act of unboxing into an immersive experience, where beauty, meaning, and emotion come together in perfect harmony. More than protection, it’s a dialogue between brand and consumer—an extension of your identity that elevates the entire experience and invites discovery.

Furniture Design

I combine Italian flair with timeless style, crafting pieces that express elegance and personality. Every creation reflects a passion for beauty and a dedication to elevating everyday living, turning functional objects into works of art.

Beyond aesthetics, my approach emphasizes on craftsmanship and attention to detail, ensuring that each piece of furniture not only looks stunning but also stands the test of time. It’s about creating environments where beauty enhances daily life, transforming simple interiors into moments of sophistication and comfort.

Strategic Consultancy

My aim is to guide brands and companies toward a clear future. Strategic Design consultancy it involves more than just analysis; it’s about understanding the essence of a business, its goals, its people and its unique brand voice and values.

A key part of this is shaping a cohesive brand identity (whether for products, personal branding, or overall corporate presence) that reflects authenticity and creates emotional connections.

My approach is to collaborate closely with companies, uncovering opportunities for growth, innovation, and differentiation through design, storytelling, and art direction. The goal is to turn dreams into lasting success and relevance in an ever-changing world.

Transportation Design

Transportation Design is about more than moving people from one place to another; it’s about creating experiences that feel natural, inspiring, and meaningful. To me, it’s about designing vehicles and environments that bring comfort and a sense of wonder, where every detail feels curated, effortless and harmonious.

I believe transportation should connect us not just physically, but emotionally, turning everyday journeys into moments of discovery and joy. It’s about crafting designs that feel alive, human, and inspiring, making the act of moving through the world a beautiful part of life itself.